Successful proposal management is building upon the foundation established during the capture phase of the business development life cycle. Creating a compliant response is table stakes but a compelling proposal response is understanding how to extend the capture strategy into addressing the needs and wants of the customer with an affordable solution. Compliance Process
Strict adherence to the instruction to offerors (ITO) to establish the proposal outline while mapping the evaluation criteria and other relevant RFP sections within the outline.
Compelling Process
Incorporate and detail the “top-down” solution established during the capture phase to frame the compelling approach; establish the solution answer and then engineer the supporting content within the compliant outline
Use of executive leadership early in the process to approve the “top-down” solution
Integrate the technical solution within the programmatic architecture
Effective management of graphics / writing assignments / editing
Planning of resources to meet schedule
Color Team planning and executing
Production and multiple delivery planning
Proposal Planning
Graphic storyboarding that builds the solution in images
Storyboards that adds text to graphics
Section Simulation that "bulletizes" the text within a compliant outline
Draft text that adds prose and graphics from section simulation
